India as a Paradise for Start-Ups, Legend or Reality?

Abstract

India has seen splurge in the recent past in number of start-ups in different sectors like retail selling, e-commerce, food delivery, consultant, medical care, logistics, health and fitness etc. Start-ups have to face many challenges for surviving in the competitive business environment. Being small in size and new in the business, they often find it difficult to organize resources for their functioning. But the silver lining is the innovative ideas initiated by start-ups that can help them ride this challenging phase. There are many examples of start-ups that work on innovative ideas and provide cost effective optimum solutions. Like there is a start-up that works at minimizing accidents and fatalities with the help of mobile technology. Now almost any transaction about any business i.e., online education, travel, booking movie tickets, can be done online. Current business environment in India offers a paradise of opportunities to anybody who has an idea and is willing to make it a reality. Indian stat-ups are exhibiting a positive risk taking behavior.